Top 5 Ultracasual Games on iOS in the UK Q4 2021

The fourth quarter of 2021 saw diverse performance trends for the top 5 ultracasual games on the iOS platform in the United Kingdom. Here’s a closer look at how these apps fared:

AMAZE!!! from Crazy Labs experienced notable fluctuations in weekly downloads, starting at 8.4K and peaking at 32.9K in the final week of December. Active users also showed an upward trajectory, growing from 47.7K at the beginning of the quarter to 94.5K by the end.

Keyboard Art by ZPLAY (HK) TECHNOLOGY CO., LIMITED had a strong start with weekly downloads reaching 47.2K in late October. However, downloads declined to around 9.3K by the end of December. Weekly revenue was modest, peaking at $105 in early November. Active users fluctuated, ending the quarter at around 30.9K.

Draw it by Kwalee Ltd maintained steady weekly revenue, ranging between $243 and $477. Downloads saw significant growth towards the end of the quarter, peaking at 40.2K in the last week of December. Active users also increased substantially, from 14.3K in late September to 75.7K by the end of December.

Acrylic Nails! from Crazy Labs showed a steady rise in downloads, starting at 9.3K and reaching 22.5K in the final week of December. Active users followed a similar trend, increasing from 31.3K to 52.5K. Weekly revenue peaked at $170 in late October but saw a decline towards the end of the quarter.

Pop It Fidget - AntiStress by KTC GLOBAL experienced a steady increase in weekly downloads, peaking at 13.2K in early December. Active users also grew, starting at 11.7K and reaching a high of 24.7K in mid-December.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.